![]() Many marketers are hesitant to deploy humor in their missives, and they are cautious about addressing hotly debated issues and anything else that distracts from their product. You can also try your hand at content marketing: Offer compelling e-books, infographics, and videos, but gate them with a registration form of some sort to ensure a mutually beneficial exchange (contact information in return for high-value content). ![]() Be sure to include opt-in language on every entry form.
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